People’s resistance to paying for software has always baffled me but not as much as my astonishment that a whole industry has evolved training its users to expect ‘free’. Clearly it might work for some businesses where the value is in the volume of traffic but for any kind of work tool I want to pay. I want a long term, reliable relationship that will grow and get better over time. That means someone needs to be feeding his or her family so they need to be earning money. That’s just basic business and the sooner the consumer is reeducated the better it will be for your industry.