simone bartleyBusiness Strategy & Brand Strategy. Why You Need Both.Successful businesses require a well-crafted strategy at both the business and the brand level. While these two types of strategies are…Apr 17Apr 17
simone bartleySame same, but different.In the fiercely competitive landscape where brands often offer similar products or services, a distinctive brand voice becomes a potent…Feb 8Feb 8
simone bartleyThe Untapped Power of Meaningful Brand NamesIn today’s fast-paced world, a brand name is more than just a label; it’s a powerful communicator. A strategically chosen name can convey a…Oct 4, 2023Oct 4, 2023
simone bartleyThe Unstoppable Power of a Stellar Brand Idea!”A great brand idea is the beating heart of any successful branding strategy. It’s the distilled essence of what the brand stands for…Aug 28, 2023Aug 28, 2023
simone bartleyThe Magic Behind Every Great Brand: Strategy!Have you ever noticed how some brands resonate with us more than others? It’s not by accident. The cornerstone of their success often lies…Aug 28, 2023Aug 28, 2023
simone bartleyNostalgia and Branding: A Power DuoNostalgia has emerged as a potent tool that brands are wielding to captivate consumers’ hearts and minds. The wistful longing for the past…Aug 21, 2023Aug 21, 2023
simone bartleyThe Brand Multiplier EffectThe “brand multiplier effect” refers to the phenomenon in which a strong and well-established brand positively impacts various aspects of a…Aug 21, 2023Aug 21, 2023
simone bartleyThe inclusivity imperative: Transforming business and brand strategyIn an increasingly diverse and interconnected world, inclusivity has emerged as a driving force shaping the landscape of business and brand…Aug 21, 2023Aug 21, 2023
simone bartley10 Golden Rules of Remarkable BrandsStart with a big, audacious and inspirational Vision for your company. Vision is by far your most sustainable advantage. It gives your…Sep 24, 2020Sep 24, 2020
simone bartleyThe Brand Multiplier EffectBrand is unquestionably a powerful business tool for any company.Jan 29, 2020Jan 29, 2020