Reasons Why Your Business Should Invest In SEO

SEO has been around for years, but it’s one tactic to drive web traffic that hasn’t fallen behind the times. It’s still an effective method to draw people to your site, and usually has superior ROI. Here are a few reasons why it’s a good time to invest in SEO.
- ROI That Still Delivers
In comparison to other types of more expensive online advertising like PPC or display ads, SEO that’s properly targeted has a better ROI overall. SEO is still a more affordable option to keep your Google rankings up and maximize your business’s visibility.
- Geo-targeted Keywords
The key to keeping your SEO tactics current is to know your industry and customer base. Search Engine Land highlights the importance of using geo-targeted terms to ensure your local rankings remain high. For example, if you’re based in Los Angeles and want to find a local SEO company, the most obvious search you’d do would be for SEO agency LA. A company using the right SEO tactics will use this search term in their content to boost local results.
- Online Review Monitoring
Forbes reports that between 80 and 90 percent of customers look for online product reviews and recommendations as part of their standard approach to shopping. Using SEO is an excellent way to keep your business’s name in the right search results as people search for reviews organically. SEO companies like SEO Tuners offer online review monitoring as a standard service. It’s absolutely essential to keep tabs on where your business’s name is cropping up in search results. Reputation management isn’t just for individuals.
- Don’t Forget the Metadata
Enhancing your content with keyword-rich storytelling isn’t enough if you want to use SEO to its full potential. Metadata, for example, is a requirement. Skyword reports that 99 percent of the top 10 sites online use meta descriptions as a key aspect of their SEO strategies. Leave it to the professionals if you want to go all the way.
SEO is still an extremely useful tool to drive organic traffic to your site. Even with all of Google’s evolving algorithms and potential penalties, focused SEO can bring great results. With smart keyword tweaking, you’ll get more bang for your buck than using other popular, but more expensive, strategies like PPC.
