Simone SmythB2B marketing is stale. Design thinking is the fresh perspective that will drive empathy and CXThere is a defecit of trust and empathy between brands and B2B buyers. Design thinking is the vehicle we need to empathise with our…Nov 11, 20201Nov 11, 20201
Simone SmythinThe Main Ingredient BlogA white knight plugin, for a shitty Sketch pain in the ass.TLDR: We just built our first sketch plugin, Colormate. For every designer who doesn’t know how the hell they ended up with forfty…Jul 22, 2019Jul 22, 2019
Simone SmythApp Branding. Bored. Just So Bored.Why does a sea of awesome technology, all look the same and boring AF?May 17, 2018May 17, 2018