The Problem with Design Thinking
tim malbon

Finally! Someone has said it.

I’ve spent a long time on Innnovation Island in many organisations over the last umpteen years. I’ve always found that the real progress happens when you get off the island and return to the mainland. At which point you can assemble a small, tight-knit team of interdisciplinary, multi-hatted generalists and develop the ideas into some proper, testable hypotheses. Or, dare I say it, throw all the ideas away and start again — depending on how good the island visitors were when removed from their pens. Only then, as you state, can you start to create new value for the business and make progress.

After all, innovaiton isn’t a place you visit, it should be a place you make home. (vom)

Sorry to torture the metaphor. Loved the video Tim.

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