Simon I'AnsoninCAST WritersPersonas and Journey MappingLast month, 20 National Governing Bodies (NGBs) embarked on the Innovation and Digital Accelerator, developed by CAST as part of Sport…Jun 15, 2022Jun 15, 2022
Simon I'AnsonMy London—Edinburgh—London 201703:36, 3 August 2017. It’s dark and wet somewhere south of Cambridge. I’ve been wearing the same kit for over 24 hours. I slept in it last…Aug 7, 20172Aug 7, 20172