Great minds must think alike Danny! I used JIRA and Confluence in my last project to plan and execute my content strategy. I also introduced the concept of sprints, which really helps bring focus to e execution and digestible chunks to analyse. It’s a great tool for visibility but crucially always utility – the roadmapping macro is fantastically useful for example as each entry can link back to relevant JIRA issues and confluence pages.

The only challenge is that it can be a leap for content marketing teams not used to what can feel like initiating dating software.