…ith rough sketches, pencil lines emulating small text. If you can do that, everything else is easy. You can call it Mobile First or Small Screen Rules or Whatever Makes Us Feel Important. Ultimately what we do is take messages apart and rearrange them. We are the interpreters and our purpose is to serve our clients and their customers, the users. We can only do that if we understand all the constraints as well as the content. I couldn’t design a book I haven’t read nor a website in a language I don’t understand.