Simon WalkerBored without baseball? A 15 game guide to watching the glorious 2018 Red Sox Championship run.If you’re going mad without baseball, but you’ve got an MLB.TV subscription, fear not…the entire 2018 season is available to watch in full…Mar 24, 2020Mar 24, 2020
Simon WalkerThe failure of WeWork should teach us a thing or two about sustainable growth (it probably won’t).On WeWork and UnicornsOct 23, 2019Oct 23, 2019
Simon WalkerWe need to change the way we think about growthThe extreme growth of some of the world’s largest companies has everyone fooled.Oct 23, 2019Oct 23, 2019
Simon WalkerThe pitch.He exhaled. He let his shoulders fall, his chest drawing back towards his spine. It had supposed to be easier than this.Oct 2, 2019Oct 2, 2019
Simon WalkerIntroducing the 12 Principles of Agile Marketing“Agile” is the latest buzzword taking over businesses — from small businesses to corporates, everyone wants to be “agile”.Jul 17, 2019Jul 17, 2019
Simon WalkerinGood GrowthHow to start a marketing team from scratch (and make sure they get you results!)Marketing is the most challenging capability for organisations to build from the ground up. It’s where art meets science, it’s the soft…Jan 8, 2019Jan 8, 2019
Simon WalkerinGood GrowthWhat do Helmuth von Moltke the elder and digital marketing have to do with each other?As a history nut, there’s a lot I try and learn from listening to and reading history — both modern and ancient. I’ve recently been…Jan 8, 2019Jan 8, 2019
Simon WalkerinGood GrowthHow to measure your marketing return on investmentFor too long, we’ve taken the approach that marketing spend isn’t 100% measurable. It comes back to John Wanamaker’s famous quote:Jan 8, 20191Jan 8, 20191
Simon WalkerinGood GrowthIs New Zealand’s digital advertising expensive?“Why are LinkedIn ads so bloody expensive?” — Proposition team member, October 2018.Jan 8, 2019Jan 8, 2019
Simon WalkerinGood GrowthWhat is agile marketing?In this video, I take a look at agile marketing — Proposition’s new way of working with our clients.Jan 8, 2019Jan 8, 2019