“Because the history of evolution is that life escapes all barriers. Life breaks free. Life expands to new territories. Painfully, perhaps even dangerously. But life finds a way.” — Michael Crichton, Jurassic Park

Possibly a little on the epic side, however, the point stands. You could possibly determine with a degree certainty how important owning your own brand may be to you in the future based on what you know now.. but you will never know for sure until it comes time to test and at that point it could be too late.

I will now outline my case for why you should (or must) in the context of my own experience and I will do so under two high level…

I’m fortunate for lots of things, but it was only in the second decade of my career in the tech industry did I truly start to appreciate my unique surname could also become my brand.

Regardless of what you do, who you work for and how you feel about your name “out there” .. the single biggest piece of advice I could ever offer anyone considering doing anything in technology is to own your personal brand. Its usually around this time that the standard rebuttals of ;

  • I don’t want to be out there for all to see
  • I like to keep work/life…


Simon Sigré

Network & Security Guy • Keyboard Cowboy • Coffee Enthusiast • Digital Nomad

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