When I Was A Baby Marketing Analyst
Erin Simmons

Thanks Erin. This is a great set of lessons for a new and aspiring analyst, or for a teenage analyst who has so much angst that they can’t remember all of the important lessons they learned as a baby.

You alluded to it in your explanation, but I think it is important to emphasize that there are often 5 Why’s and a What (I will give you 5/6ths of the credit). Without a What, as in “What are we going to do about it?” before you start an investigation it can be challenging to drive stakeholders toward the little bump in ROI or the drop in bounce rate that is key to quantifying the effort put into an analysis.

Perhaps no one wants to invite analysts to the party because they ask too many questions.