Many people want to be an entrepreneur but being one can be very difficult to navigate at first. There are ups and downs and twists and turns when venturing out and starting your own business, luckily Barbara Lizzet Sanchez has been through the wire and knows exactly what it takes to successfully be an entrepreneur in today’s society and maneuver through the trials and tribulations in the industry. As an entertainment publicist, marketer, and event planner of 14 years, Barbara pours her heart and soul into every project and client, and it’s evident she won’t be slowing down any time soon.
Barbara came to the United States at fifteen, ready conquer the world after being born and raised in México City. Without knowing a pinch of English, Barbara had her sights set on learning the language and, with much determination, did so in six months. She later went on to Oxnard College where she received her Associates’ degree in Paralegal Studies. Barbara knew she had the passion and drive to become an entrepreneur, so she quit her jobs in the legal field and started to pursue her publicity career. By January of 2006, Barbara fully bloomed as a self-taught publicist. Though she did not receive formal training, Barbara knew she needed to begin networking. Thanks to her great friend and mentor, Adam Santana, she was able to lay down plenty of groundwork early on in her career. Since social media was not as widely and universally used back then, Barbara attended multiple events per day in order to get her name and face out to the masses and was able to find success in collaborating with other publicists to share media contacts and further her business while building her network.
. Barbara has an extensive client list that includes Kyle Massey, Hana Giraldo, Cypress Hill, Snoop Dogg, as well as other celebrities and brands alike. Patricia Torres, Barbara’s business partner, brought Barbara on board to handle the in-house public relations for Bobby Dee Presents and Uncle Snoop’s Army. While continuously coming up with new ways to collaborate and close deals and sponsorships for her clients, Barbara has made brand deals with companies like Body Crush Studios and Sol Body Care. Barbara also puts together and even hosts events for her clients. She has worked with TBoz of supergroup “TLC” during the 2017 and 2018 Unplugged Sickle Cell Benefit Concert. In November of 2019, Barbara, along with Patricia Torres, was able to assemble a press conference for Snoop Dogg’s “I Want to Thank Me Tour,” and has also recently helped singer/songwriter Keith Sweat get his star on the “Hollywood Walk of Fame” for the 2022 induction.
Barbara has the ability to reach people within various levels of the entertainment industry. She’s had appearances on multiple television shows such as “The Steve Harvey Show,” VH1’s “Love and Hip Hop: Hollywood,” WE TV’s “Growing Up Hip Hop,” and David Tutera’s’ “Celebrations.” Barbara was able to gain the opportunity to serve as a speaker at the “I am That Woman Network.” Being featured in magazines such as About Insider, Indie Activity, Big Work Magazine, OKTV, and Voyage LA, Barbara has been fortunate to keep publicity around herself and her entrepreneurship as well as her clients. She has a talent of crossing over between markets and it sets her apart from other publicists in the industry, proving her successful in the international market. Since the pandemic, Barbara’s entrepreneurial passion has been useful in helping her close a brand deal with Mayweather Fitness Hollywood. Barbara has also worked with the group Professional Organization of Women of Excellence Recognized (P.O.W.E.R.), a networking website for women in different professions meant to empower and gain the recognition they deserve, earning her the 2020 Woman of Empowerment plaque for her hard work throughout the community.
. While Barbara has been successful, it has not been an easy journey. Early on, not only would Barbara often deprive herself of sleep and sometimes even food to keep up with her career as a publicist, but she would also have to cover events, drive artists around for shows, meet deadlines on projects, and still maintain her day job. Because of such a hectic schedule, she found herself suffering from panic attacks so strong that she would call 911, which led her to seek help for her anxiety as it held her back from attending events and meetings. Barbara truly believes that you must take care of your mental and physical health to be productive and on top of your game.
. Over the last 14 years, Barbara has shown that her success formula has worked without fail. From developing a strong sense of self-discipline to collaborating with others in her network, she knows how to keep herself and her work relevant. The “Abundance Mentality” is a framework that Barbara really believes in, meaning that “everyone can eat from the table as long as we’re all bringing something to that table.” This mindset is apparent in her willingness to be an asset to those around her. Barbara Sanchez has put in the groundwork to set the stage for where she is today, and there is still so much more in store.