Forging authentic connections with luxury customers is more critical in today’s market than ever. One of the most powerful tools at your disposal for building these connections is storytelling. …

In the first part of this article, we explored the concept of relationship-driven marketing and how it can empower businesses to build authentic connections with their audience. In this sequel, we delve deeper into actionable insights that will guide you in implementing effective relationship-driven marketing strategies. Prepare to unlock your…

In today’s ever-evolving and highly competitive business environment, brands constantly seek new ways to engage with their target audience and stand out from competitors. One approach that has gained significant momentum is relationship-based marketing. …

In the past 30 years, the fashion world has had several moments of “out with the ostentatious, in with the pared-down.” We’ve seen everything from logomania to blingy jewelry to full-on glitter explosions, followed by an ardent embrace of minimalism and elegant simplicity. The latest emerging trend is Quiet Luxury…

Gilded Glamour. Reads like a magazine title, doesn’t it? Glossy, expensive, unapproachable. Gilded, not gold-plated. Not even ersatz precious. Gilded Glamour — in reference to The Gilded Age, when new money was beginning to make New York the center of the universe and Fifth Avenue was getting built up with…

Haute Couture 2022 — You’re kidding, right? An interesting camera angle for Valentino’s Haute Couture livestream made for the most telling message of the entire season. Presented at the company’s headquarters on Place Vendôme, the high camera angle afforded a view of the collection while beyond the windows of the…

The Future of Luxury, pt. 2 “Luxury is not about the things that you own. It is about something that reflects your personal values, something that shows the choices that you have made in your life. “– Marcel Wanders Despite the recent Omicron surge, it looks like we are over…

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” — Coco Chanel. Yesterday, I received a newsletter describing an upcoming hospitality event as Elevated Luxury. …

Co-written with Joan Mansbach and John Simoudis. How are you doing this week? Ready to be back in action? Have you learned something new and worthwhile about doing business through a pandemic? No matter what we do for a living or how we create our lives, our habits have already…