EUROPEAN COUNTERCULTURE – 1960s PRET.
A counterculture is a subculture whose values and norms of behaviour differ substantially from those of mainstream society often in opposition to mainstream cultural mores .
The designers which focused on pret ( ready to wear ) were –
To all those out there who are new to this word here’s a little brief :
Cool hunting often referred to as trend spotting or trend tracking , is making observations and predictions in changes of new or existing cultural trends . These could be garments , accessories etc . We…