Design Thinking As A Complex Problem-Solving Skill
- Why are we doing Design Thinking?
- Are we doing it right for the right purpose?
We are living in a VUCA (Volatile, Uncertainty, Complex, Ambiguous) world. Is the traditional (structured, predictable, and procedural ) problem-solving skill able to deal with the complex problem?
The Complex Operation Contexts We’re Living In
Things or events around us are operating in four contexts — Simple, Complicated, Complex, and Chaotic. We are all accustomed to solving simple to complicated problems which we are certain about the environment we are operating in. We could very much predict the outcome of the activities we carry out in the environment that we are familiar with.
Example: deploying a new system update is a simple task with the advent of automated deployment tools. Running a system upgrading project is complicated, but with reference to previous experiences, though complicated it is not difficult to handle. When dealing with the complex or chaotic problem, for example dealing with a system outage or dealing with the COVID-19 pandemic which is unprecedented, and highly uncertain, and unpredictable, the traditional problem-solving approach can no longer handle them.
We need a new problem-solving approach to handle the complex and chaotic problem.
Design Thinking As A Tool For Complex Problem-Solving
Design Thinking can be described as a mindset and process for creative problem-solving.
Many individuals and organizations have adopted the Design Thinking mindset and methodology to develop their problem-solving capability, empowered organizations to successfully tackle the VUCA challenges.
The Design Thinking Mindset
- Empathy, think user first, solve the problem from user perspectives
- Creative Confidence. Everyone can be creative, just follow the Design Thinking process
- Learn from failure. Accept failure is the norm. Fail early to succeed sooner
- Collaborative. Get people from different background and personalities to work together
- Be Visual. Use visual object to communicate and share ideas
- Embrace Ambiguity. When facing the unknown, go with the flow, following the process, the solution is somewhere out there
The Design Thinking Process
Here is the process designed to support the Design Thinking mindset — The Double Diamond process. The first diamond is known as the “Problem Space” and the second diamond is the “Solution Space”.
Problem Space
It starts by having a general problem to be solved in hand, usually a complex or chaotic problem. Designers Immerse themselves in the context of the problem, identify the users that they are serving and the environment the users are operating in. Empathize with the users’ concern through meeting up with users, interview them, observe what they do in their environment. With all the information collected, the design team starts Synthesising the users' information using a tool like a Customer Journey Map to form a big picture of the challenge and users and Define a problem statement.
Solution Space
With the problem statement, the designers brainstorm new possibilities as they move into Ideation and Prototyping; taking the ideas out for a Test run with real users to collect feedback, learn from the feedback and Iterate the process until the team finds the most promising solution to move into action.
Problem-solving mindset and the problem-solving skill are a critical part of daily life both as individuals and organisations.
Organizations use Design Thinking to
- Improve existing products or services
- Identify new products and services opportunities
- Implement a process change
- Identify strategy direction
- Understand complex problem
- Align with a collaborative organization
Developing and refining this problem-solving skill through training, practice and learning can provide individuals and organizations with the ability to identify and solve the right problems more effectively with a greater level of complexity and difficulty.
Understanding The Problem And Solving The Right Problem
Design Thinking is about understanding the problem and solving the right problem for the right users.
Many of us when first start learning and practicing the Design Thinking, much of the focus is on getting the ideas or solutions out to solve the problem i.e. focusing on the “Solution Space”.
Are we missing something? Do we spend enough time to find out why are we solving the problem? Is the problem worth solving? Who are we solving this problem for?
In the VUCA world, the problem that we see is complex and multifaceted. Many organizations are using Design Thinking not only to solve (find a solution to) complex problems but most importantly to explore the problem, understand the complexity of the problem, and to ensure solving the right problem for the right user(s).
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about the solutions.” — Albert Einstein
In the Double Diamond Design Thinking process, the fist diamond (the “Problem Space”) — is all about understanding the problem by doing research, follow by synthesizing the research data, and define the problem with the right size for the team to work on a solution.
Solving The Problem With The Right Size
In Agile development, we use T-shirt size to indicate the complexity and uncertainty of a user story. Only for those stories with size S or M will go into development. The rest will go back into the product backlog until we have gained a better understanding of the stories with reduced uncertainty i.e. reduce size.
We can adapt the Agile development approach in sizing the problem we are going to solve in Design Thinking.
Before we start the Design Thinking process, we must have a general challenge (problem) to solve. Usually, the challenge comes with lots of uncertainty and the unknown. In the Agile term, we can size it as “XL”
The first two phases of the Design Thinking process (the Problem Space) are used to Understand, Synthesise and Define the challenge progressively into an actionable problem statement with the right-size “M” or “S” for the design team to proceed to the second Diamond (Solution Space) of the Design Thinking process.
A “right-size” problem must have a target User, a Challenge and an Impact we trying to create for the user.
Example:
“How Might We stay employable in a COVID-19 world?”
This is an XL problem statement as there is no clear user, “employable” is too big a scope (uncertainty) for the team to find a solution. Employable means different thing to different demography (e.g. age, sectoral, etc.)
“How Might We provide an easy access channel for mid-career switchers to receive career coaching and acquire relevant skills so that they can stay relevant and employable in COVID-19 world?”
This is an “L” or “M” problem statement. There is a clear user group: Mid-career switchers, the challenge is clear: COVID-19 affects mid-career job seekers. The impact we would like to create for them: An easy channel for mid-career switchers to receive career coaching and reskilling.
While progressively going through the Design Thinking process, the team getting more and more insight of the problem and users, they can further refine, reframe the problem statement with new understanding and thus reducing the size of the problem — that has a target user, a clear challenge to address and impact we are trying to create for the user.
Summary
- We need a new problem-solving approach to handle a complex and chaotic problem
- Design Thinking is a mindset and process for creative problem-solving
- Design Thinking is about understanding the problem and solving the right problem with the right size.
- Spend more quality time and effort on the Problem Space of the Double Diamond Design Thinking process
If you want to chat, drop me a line: sfchoong@noveltage.com
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