Anand SinghinCapillary Data ScienceRFM Analysis: An Effective Customer Segmentation technique using PythonRFM analysis enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups…May 28, 2020May 28, 2020
Anand SinghinCapillary Data ScienceUnderstanding Shopping Mission:An Effectual method for FMCGs to solve their operational challengesEvery customer enters a store with a mission in mind. They visit stores to satisfy multiple need states, such as getting a bottle of milk…Feb 12, 2020Feb 12, 2020
Anand SinghinCapillary Data ScienceMarket Basket Analysis:Best associated games using Apriori algorithmIn a gaming store, if a customer plays a game, what is the probability that he/she will play another game and which are the most frequent…Jan 23, 2020Jan 23, 2020
