Why we kick off any new project with a Design Sprint
Sergio Panagìa

Hi Sergio — great to hear your experience! One thing I would clarify for those not familar with this process: when you say everyone is a designer, it’s really about concepts and thinking (not visual design), which can (and should) come from a wide variety of inputs. Later on, the designers get back to refining the concept and implementing the design.

When I’ve gone through this type of process, some of the most creative ideas came from developers and and other “non-designers.” Beyond that, it creates a sense of ownership by all involved, and facilitates communication and cooperation for the life of the project.

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