5 Types of Online Advertising You Should be Aware of
Online advertising is one such advertising method that has been increasingly sought and that, which delivers the best results. There are different types of online advertising methods and here we discuss the top 5 varieties of online advertising techniques everyone should know. From Display Ads to SEO to PPC, we provide here your complete guide to online advertising.
- Display Advertising:
The type of paid online advertising that typically uses images and texts are known as Display advertising. Banners, landing pages, and popups are the most popular forms of display advertisements. Display Ads are usually found on websites and blogs to redirect user’s attention to the company’s product, and they do not show up in search results. To believe the Digital Information World, “website visitors who are re-targeted with display ads are 70% more likely to convert on your website.”
2. SEM and SEO:
The two types of upsurge visibility through searches are Search Engine Marketing and Search Engine online advertising that endorse content and Optimization
SEM: Search engine marketing is the type of Internet marketing that encompasses the staging of websites by increasing their visibility in search engine results pages predominantly through paid advertising.
SEO: Search engine optimization, according to Wikipedia, is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results; often referred to as “natural”, “organic”, or “earned” results.
3. Social Media:
Social media marketing has now taken up the digital world and has evolved to become one of the most powerful modes by which businesses of all sizes and forms could reach prospects and customers. All businesses are taking up their step towards being social to keep a check on the ability of their brand to go hand in hand with the fast-changing technologies around. Social media marketing can be both a lead generator and a great engagement strategy so as to upsurge brand awareness and to make sure that the clients are not only satisfied but tuned into other offerings as well. Great marketing on social media platforms, like Facebook, Twitter, Instagram, Pinterest and more, can bring about incredible success to your business, generating zealous brand advocates and what not, even drive leads and sales.
4. Pay Per Click (PPC):
The type of internet marketing in which advertisers pay a fee each time one of their ads is clicked is termed as ‘Pay Per Click’ or PPC. For all intents and purposes, it’s a way of procuring visits to the site, rather than make an effort to “earn” those visits organically. One of the most popular forms of PPC is the Search engine advertising. It lets advertisers bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Almost 64.6% of people click on Google ads when they are looking to buy an item online.
5. Video Ads:
With the younger and vibrant generation of consumers, the popularity of video advertisements has been growing at a faster pace. Video advertisements are supposedly the next big advertising strategy with almost 55% of consumers viewing videos in their entirety while 43% viewing more video content from markets, already. YouTube, which regimes over the video marketing platforms across the internet, has already implemented video ad strategies for their users.
There is a solution for your business marketing no matter what your online advertising needs are. Choosing the best advertising strategy for your company from the above and triumphing towards an ultimately successful online advertising strategy is one of the toughest and often ruined step when it comes to digital marketing. We, at SuperX Growth Hackers, make it simpler for you by studying and researching on the different advertising methods that can be best used for your company. Leave your advertising responsibilities in the armours of the superheroes here and you will be left with no dilemma, panic or anxiety as to the digital advertising of your company.