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Sini Norta

One feet in business and one feet in design. Translates mostly into strategy, marketing, communications and customer experience.

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    Marketing executives should be interested in…  

    …the font? No, instead they should be interested in how their company’s receptionist welcomes the visitors.…the font? No, instead they should be interested in how their company’s receptionist welcomes the visitors. …new tools? Well, possibly. Though you need to check whether you’re utilizing your existing tool & media portfolio systematically and with quality. …number of marketing team members? I don’t know your approach, but mine is that the whole organization works in marketing. In best cases I can add customers and partners into my team as well.
    Sini Norta2 min read
    Latest

    How to get feedback?

    Two steps to successful feedback.
    Sini Norta2 min read

      Accepting the role of a rose bush at the work place  

      Are you running a geographically or otherwise separated team in your organization with the headquarters being somewhere else?
      Sini Norta2 min read

        Superwoman does it all.

        Three learnings shared
        Sini Norta2 min read
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