For the past decade, the rapid pace of technology advancement and the ever-changing landscape of the online world has permanently changed the way we live. Consumers are so used to the habit of getting what they need with just a few clicks on their personal mobile devices. In order to stay competitive, businesses need to constantly evolve and adjust their marketing strategy to please this increasingly sophisticated group of potential customers. In recent years, many marketers are looking at user experience to help improve conversions. As aptly quipped by Angie Schottmuller, a Growth Marketing Advisor,

“Marketing without UX is like…

Sin Shiu Heng

Creative practitioner / Web designer

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