Highlighted by Sirina Chen
From Data-Driven Personas at Salesforce by Alyssa Vincent-Hill
We then take our survey data and use clustering analysis and factor analysis to reduce a broad range of behavioral variables into clear, mutually-exclusive categories: our user personas. We craft personas such that a given user is based into their group if they perform the tasks of tha…
From Data-Driven Personas at Salesforce by Alyssa Vincent-Hill
We then take our survey data and use clustering analysis and factor analysis to reduce a broad range of behavioral variables into clear, mutually-exclusive categories: our user personas. We craft personas such that a given user is based into their group if they perform the tasks of that…