Millenials borða ekki morgunkorn og fá General Mills og fleiri morgunkornrisa til að klóra sér duglega í hausnum.

“Consumers over all are less interested in industrially processed grains as a meaningful start to their day”.

“Younger consumers are not as attached to cold cereal for breakfast as their forebears, analysts and cereal makers agree. They either don’t eat breakfast at all, or eat it somewhere other than home”

Þessi kynslóð mun breyta heiminum, hratt.