I think this is the first time an conventional Icelandic supermarket advertises vegan food as a part of the grill season. It is so much fun to think outside the box and I am very proud we did this! This ad says: „Does it always have to be meat“? The woman in the picture, Linnea Hallstrom is presenting Oumph!, a vegan soy based meat as a great option to put on the bbq.

#vegan #Kronan