A Lightweight Branding Exercise for Startups
Bruno Bergher

Hey Bruno, as the other comments have echoed, “AWESOME ARTICLE!” In start-up land it’s so easy to be product-focused and leave the more intangible things like brand to organically develop — unfortunately, too often this development starts with ‘what should our logo look like?’.. And of course, the longer it’s left, the harder it is to go back and ‘break’ some of the internal team perceptions of what the brand is, so best to rip the band-aid off quick and do it as early as possible! This is a great short-sharp exercise. Thanks for the generous share.

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