Sivan IramHow To Find The Next $1B AR Company (or why #MadeWithARKit is the old iphone beer app)Like the old beer app for the iPhone, ARKit brings a flurry of amazing demos. But what real products/business will follow?Aug 1, 20171Aug 1, 20171
Sivan IraminARjsWhy Web Apps Are The Future Of Augmented RealityThe debate on whether to build mobile web apps or native apps is as old as the technology itself. A good analogy for the battle between…Jul 7, 20175Jul 7, 20175
Sivan IramThe Importance Of Apple’s Announcement To AR AdoptionOn Monday, Apple made its first straight dive into the AR pool, by announcing ARKit, an Augmented Reality development framework that lets…Jun 7, 2017Jun 7, 2017
Sivan IramWhy Oculus Lost Market Leadership, and How They Can Win It Back*As published on Forbes.comJan 18, 2017Jan 18, 2017
Sivan IramAR vs. VR? That’s The Wrong Question To AskIn a recent talk I gave at the Idea Center in Miami, a gentleman from the audience asked for my opinion on the battle of technologies…Sep 7, 20162Sep 7, 20162
Sivan IramVR Price Point — The High Cost of Pricing LowA man drives into a gas station with an almost empty tank. A service guy approaches. “How much is one drop of gas?”, asks the man. “One…May 31, 2016May 31, 2016
Sivan IramVR Consumer Adoption — Crossing the demo chasmEvery morning, on my way to work, I walk past a UPS store that has a poster promoting their in-store 3D printing services. A sharp closeup…Apr 19, 20161Apr 19, 20161
Sivan IramPremium VR Content — The Chicken And The Egg ProblemWe are only starting to discover the many uses for VR. Among the broad array of potential applications and content types, entertainment is…Feb 25, 20167Feb 25, 20167