When To Use SEO and PPC?

Nowadays, people are more likely to end up on your website via a search engine than going directly to it.

When it comes to boosting traffic to your website. You may have confusion to choose either PPC (Pay Per Click) or SEO (Search Engine Optimization)

You may get traffic either by two ways like displaying ads in Search Engines and generating traffic to our site or by using organic search.

Difference Between PPC and SEO


You can be on the first page for many of targeted terms within a day With a PPC campaign. However, the terms can cost any range up to many Indian rupees per click; PPC campaigns are very much expensive for a single click, and it displayed in Search Engine Result Page very quickly when done correctly.

PPC (Pay Per Click)

When to Use PPC?

When you’re first launching your company or business, it’s the best way to build brand awareness for a particular company. For a limited time offer like a special offer for specific products or a thing, or it can either be an Special event, PPC is an effective way to get an exposure about a specific information.


SEO is the list of pages in search engines. Marketers use SEO and content to get high search engine rankings. The objective is to be on the first page and in top three rankings for targeted keywords. The advantage of organic search is perceptibility, and hence it results in higher the ranking.

SEO (Search Engine Optimization)

When to Use SEO?

SEO is more affordable, and its long term benefits. SEO cannot be ranked on a day. It takes long duration to be on the first page. For any limited offer or special event, SEO cannot be accounted.


When it comes to the long term lifeline of your internet marketing, SEO offers the better value in search marketing.

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