so let’s assume $20
Unicorns vs. Donkeys: Your Handy Guide to Distinguishing Who’s Who
Abhas Gupta
79846
I understand that we don’t have access to most of the data related to CAC. But the range $1 — $100 makes all the difference here, because of the low LTV (~$34). That puts the LTV/CAC ratio in the range of 34x — 0.34x.
Are there ways to predict CAC accurately? And I also like to know more about how you reached $20.