A focus on tactics is a dangerous thing for marketers, especially those fighting for budgets against the ‘money men’ or agencies trying to prove their worth. — “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu Now I’m not saying that a former Chinese general best known for “The Art of War” is the best role model for modern-day marketers.

When it comes to CRM implementation, there are steps you need to take to make sure the integration works. We’ve helped thousands of companies implement a new CRM and here’s what we’ve learnt. — Your CRM (customer relationships management) platform is the hub of all your sales and marketing activity and the interactions or conversations you have with leads and customers. How you manage your CRM — and which CRM you use — can make or break your sales activity.

Wondering what the ROI from using Drift is? Well, Forester has delivered the answer. How does a return of 670% sound? — Return on Investment. If you work in marketing it’s one of the most hated terms in the game. Mostly because it’s what every dollar, pound, yen, cent or penny you spend is measured against. “You want to run that campaign?” What’s the ROI. We’ve all known for a while now…

These are the steps you can take to ensure you’ve looked at all the necessary business areas to achieve RevOps success. — Revenue Operations (RevOps) is being adopted by more and more businesses, and with so many moving parts it’s no wonder why. Aligning your internal teams is the first step in really getting your business off the ground to scale up and see constant growth. …

Each core pillar of a revenue operations strategy helps improve the customer experience in some way. And, after all, isn’t solving for the customer the whole point? — At its core, RevOps is about aligning your go-to-market teams around single goals and targets, connecting your tech stacks to improve your data and streamlining your processes. That’s the ‘what’ of RevOps but what about the ‘why’? Why is RevOps the answer to increasing growth and revenue across all industries?

We’ve broken down each key element to understand how to implement RevOps by building people, processes and technology to create growth for your business. — A business formulated with a RevOps structure will be optimised, efficient and built for success. Now, we know that people, processes and technology are three of the biggest foundations of revenue operations–but how do you build each foundation to accelerate business growth?

Mis-matched, inconsistent data across your business means that none of those revenue-generating teams will be able to truly respond to customer needs. — Alignment across go-to-market teams has always proved challenging. Marketing and sales departments often operate with their own data sets, knowledge and processes and customer service teams build their own unique experiences for customers, separate from that provided by marketing and sales.

Still thinking about implementing a RevOps structure? Here are 5 reasons why you shouldn’t wait any longer. — RevOps seems to be in vogue at the minute but many of you may find yourself asking, “How is this different to what I am doing currently and what are the actual benefits of adopting a revenue operations approach?” …

Here’s the story of Kris, our newly appointed Head of Design & Development. He’s a great example of how a diverse background is seen as a strength at SAF. — Hello! I’m Kris, Six & Flow’s newly appointed Head of Design & Development. Recruitment In late February I was contacted by an agency for the newly created position with Six & Flow. I was immediately drawn to the company’s warmth, ethics, culture and plans for the future and jumped straightaway at…