Shanet NorrisSprout Social’s Analysis of the Social (media) LandscapeEveryone, consumers and marketers alike, can tell that the social media climate has changed. We have all experienced post-pandemic shifts…Mar 25Mar 25
Shanet NorrisinMarketing in the Age of DigitalFive Steps to NOT Ruin Your Digital Marketing PlanCreating a marketing strategy that does what you need it to do.Aug 11, 2023Aug 11, 2023
Shanet NorrisinMarketing in the Age of DigitalCan this Cannery Compete in the Wild World of Tinned FishA peek into Wildfish Cannery’s mild but strong web image.Aug 2, 2023Aug 2, 2023
Shanet NorrisinMarketing in the Age of DigitalWild Planet Rides the Wave of Tinned Fish ManiaInfluencer led campaigns appeal to a whole new generation of fish foodies.Jul 24, 2023Jul 24, 2023
Shanet NorrisinMarketing in the Age of DigitalWhat Spain, Siestas, and Fish ‘Reels’ have in CommonHow tinned fish brands like Siesta & Co. have used social media to make Iberian conservas culture the “it thing”.Jul 22, 2023Jul 22, 2023
Shanet NorrisinMarketing in the Age of DigitalHow Gen Z ‘Got Milk’ to Revamp Its Iconic CampaignMost people age thirty and over remember a time when milk was considered a necessity for healthy growth and strong bones. Small cartons of…Jul 10, 20231Jul 10, 20231
Shanet NorrisinMarketing in the Age of DigitalBrands Wear ‘Purpose’ Like a Trendy OutfitIn a post post-pandemic and social uprising society, brands are re-evaluating hasty alignments with causes for causes sake. There is no…Jul 6, 2023Jul 6, 2023