May 28, 2020How to market your business in a way that makes people careDiscover 4 simple steps for better marketing, advertising and communications — Most businesses get marketing wrong. Their message goes like this: “We are Company X and we offer Service X. We have been doing this since 1967. We have won this award. Our skilled staff offer friendly service. Contact us today.” Did I hear someone leave the website? Marketing your business…Advertising3 min readAdvertising3 min read
Apr 21, 2020Give Your Customers ‘Reason Why’Some time ago, I heard a story about a man who was standing in the middle of a bridge in London and trying to hand people 10 pound notes — for free. You’d think there would be a line of people queuing up to take one, right? Wrong. In fact…Advertising And Marketing4 min readAdvertising And Marketing4 min read