Graphic Design: Do you notice the level of design you encounter everyday?
The world around us was built by others to make us act a certain way.
As a designer, that awareness is my entire job. Notice your computer interface, your smartphone app, the very cities and buildings you are in. They were built by others to subtly push you in various directions.
The shape of paper stacked and glued together is a human-made design that hints to you that this is a book to be read. Shapes on the cover arranged a certain way appeal to past patterns you’ve learned enticing you to read it.
A narrow cylinder with an open top, solid bottom and curved exterior ornamentation makes you think you to put liquid in it.
The magic of design is that its subtle hypnosis. I place shapes on the page and you see images, new versions of your life, and change yourself.
Most of the designers of our world died long ago in obscurity. They placed lines in our cities that control the way you walk. They encouraged customs that you blindly follow with no grasp on why.
Every moment you spend indoors or in a city, in a country or in the world, you’re in an entirely false environment. It’s a virtual reality. Man-made signs, roads, and contraptions certainly brought you there.
Do you ever stop and think of the grand design of a human-made world?