Skollz Brand Whitepaper
If you’re reading this, I appreciate you. There is also a TL;DR version of this whitepaper in our discord — HERE!
My name is Skollzy, creator and founder of the Lost Skollz Society NFT and the Skollz apparel brand. Some of you may know me, most of you probably don’t.
Some quick background on us…
The team has experience in the streetwear fashion industry, with a particular talent for merchandising, networking, e-commerce, and design.
Personally, I split my time between NY State and Ontario, Canada (where the rest of the team resides) for work. My working background is in Real Estate, Private Equity, and assisting in Creative Direction and Ops Management for a scattering of fashion start-ups.
I’ve been in crypto since 2017 and my dream since then has been to build a successful community, brand and company in the Crypto/Web 3.0 space.
The Skollz brand is a first-of-its-kind Fashion x Web 3.0 Startup.
Our vision is to build a self-sustaining, commercially successful, and desirable fashion brand on the cutting edge of streetwear fashion and the web 3.0 movement.
As avid participants in crypto culture, and members of more communities than we can keep track of, we believe there is an underserved niche of real-world utility. While one’s meta-identity and real identity are often separate, and even vastly different, there is a growing understanding that for some people meta identity > real identity.
So how does Skollz fit into this?
Simple. We want to bridge the gap.
In the same way that people wear apparel of their favorite sports teams, TV shows, pop culture icons, and more… Skollz wants to bring a Crypto/NFT brand (via apparel and merchandising) to the masses, perhaps even onboarding a few hesitant anti-crypto “normies” along the way.
So, how do we get there?
III. NFT EXECUTION
The Skollz brand was initialized as a collection of 1,055 pixelated skull head NFTs on Solana. Here’s mine for reference:
This initial collection was released to get the Skollz name out there, to build a small and dedicated community, and to raise funds for our initial apparel drop’s design, sample creation, quality control, and production.
We successfully sold out the entire collection, implemented holder verification and established the Skollz DAO, and have seen sustained volume and engagement from our community since.
Pixel Skollz was a great success. Phase 2 and beyond is where things get interesting.
Introducing Lost Skollz Society, a collection of 2,555 “V2” Skollz, brought to life in a wonderful hand-drawn art style:
Lost Skollz Society is an opportunity to offer a Skollz branded profile pic in an art style that is more universally appreciated (we understand that pixel art is not for everybody) and framed in a way that allows for Skollz branded merch to feature as actual traits in the collection. Verified holders of V1 Pixel Skollz (at time of a snapshot) will receive free airdrop of the Lost Skollz!
What the Lost Skollz also allows us to do is execute a HYPED launch that will create a positive feedback loop with the apparel offerings which will launch alongside it.
Overall, the approach has been carefully designed to share the Skollz brand with a wider audience, while maintaining and adding value for our early supporters.
Lost Skollz Society Utility:
Stake your Lost Skollz for $kollz token — which can be used to:
1. Buy Skollz apparel
2. Upgrade your Lost Skollz to match your style
3. Enter in raffles/auctions for apparel from your favorite streetwear brands
4. Purchase metaverse-integrated wearables
5. Mint future 3D Skollz
33% discount on all Skollz apparel purchases.
Guaranteed supply for all Skollz apparel purchases (Supply per design is super limited and exclusive but holders will always have their orders guaranteed).
Within one week of launch, a snapshot will be taken, all Lost Skollz holders will be entered in a raffle for 25 FREE Skollz Dad Caps and 50 FREE Skollz WAGMI Ts.
Holder Raffles for free merch for ALL upcoming merch drops.
There will also be a further, harder to quantify (in the moment) benefit for Lost Skollz holders, which will be explained in more detail in the coming section: “V. Future”.
Now I’m sure you’re thinking:
“This is all well and good but what about the apparel?”
The apparel is at the heart of the Skollz brand, and here is how we plan to execute on growing it into a commercial success…
IV. APPAREL EXECUTION
Over the years we have been lucky to work with some highly successful (and other not so successful lol) streetwear start-ups. This has provided us with an intricate understanding of what works, and what doesn’t in the apparel industry.
Other crypto apparel brands have tried and failed. Some have rugged, and some have never gotten the traction or respect they probably deserved.
A fatal and common mistake in the apparel industry is to grow too fast, but another is to grow too slow.
Recognize your limits, and strive to overcome them.
These things are subject to change, but in fashion there is a delicate balance to be found, and we think we have the tools to find it. Without a solid business plan, fashion startups die, simple as that.
We are lucky that over the years we have built strong relationships with suppliers, designers, drop shippers, and crucial members up and down our supply chain. We will continue to utilize those strong relationships to deliver apparel that is of a high quality, with on-trend designs, and at fair price points.
An important point to make most of our merch will be designed with a wider audience in mind.
You’ll see from the images above — we’re designing with all in mind. Our goal is to build a reputable fashion entity, we’ll just so happen to offer unique benefits to Lost Skollz Society NFT holders.
Now another one of our main priorities with the Skollz brand will be to become the go-to supplier for other NFT/Crypto communities’ merch.
Many fervent and super-strong communities want merch to rep their community. However, many NFT Projects don’t have the capabilities to deliver merch that is:
B) High quality
C) At a reasonable price point
D) Not a logistical nightmare to order as a customer
We will offer our expertise to these projects. Designing their merch, finding the right supplier, as well as facilitating production and fulfillment.
All under the Skollz label, of course, and for a modest fee. These earnings will flow back into the Skollz treasury.
This is just one of the ways we will continue to expand the Skollz brand. Here is how we plan to execute our drops over the coming months:
Drop 1 will launch alongside our Lost Skollz Society collection. The initial drop will be HIGHLY exclusive. Likely limited to 150 or so units per SKU (one Dad Cap, one T-shirt).
These will be released at a price point AS CLOSE TO OUR COST as we can get it. Shipping will be paid for by the customer due to the high degree of international interest.
So — we would like to keep our cost at or below your standard fashion startups price point.
We don’t expect to sell out Drop 1 immediately. This is okay. It is why we are building up a strong treasury to invest in marketing and sustained growth for the brand.
Drop 2 will be a much more robust offering. We’d like to have minimum 5 pieces/SKUs in the drop. Quantity per SKU tbd. Some free merch giveaways to Skollz NFT holders.
This is where we’d like to first introduce merchandising for another large NFT community as discussed above. One item, limited supply.
Drop 3 & Onward
Sustained growth, slightly larger drop sizes, slightly more SKUs, slightly more collaboration with other communities. Some free giveaways to Skollz NFT holders.
These are our shorter term plans for the Skollz brand… but that doesn’t mean we haven’t considered what’s to come.
The Skollz team is realistic, and we very much want to underpromise and overdeliver. One thing about the fashion industry is that it is ever-changing… and the brands that do best are the ones that understand how to move with market trends while maintaining and growing their brand’s presence…
So please take this next section with an adequately sized grain of salt… though we DO intend to fulfill all of our promises.
Our team is YUGELY interested in the metaverse, and we do intend to eventually create 3D Skollz (or V3 Skollz if you will lol) for metaverse integration. This would of course integrate metaverse wearables under the Skollz umbrella. The idea would be that you could buy a piece of clothing and in turn receive the metaverse wearable as a free NFT airdrop — for use in all the relevant NFT metaverse projects.
OR you could JUST buy the NFT meta wearable on our site.
Again… quite far off at this point. This would require us to bring on additional team members to assist with the integrations and 3D modeling that is outside our immediate capabilities.
Now — earlier I mentioned another benefit to owners of a Lost Skollz Society NFT that was harder to quantify at the moment.
The benefit is: Ownership of Lost Skollz Society NFTs will equal future partial direct ownership in the brand via an ICO to holders.
In effect, at a future date (hoping to get there within one calendar year) — The Skollz brand will incorporate and launch an official ICO (separate from $kollz token). A snapshot will be taken in advance of the ICO, with a certain % of the pre-ICO distribution allocated for Lost Skollz Society holders. We will allocate the ABSOLUTE largest % we can get away with (without breaking the tokenomics that is) to our community. That is a promise.
We will continue to flesh out this section of our roadmap as we build out the brand. But, essentially, an investment in a Lost Skollz Society NFT is an investment in the Skollz brand.
Ultimately we must create brand value before this section is enticing to investors, so growing Skollz the brand is our number one priority.
We also plan on exploring:
Further cross-chain interoperability with NEAR Protocol and other popular chains.
We’re prepared. We’re hard working. We’re here for you — our community.
We have ambitious goals for the Skollz brand, and we intend on delivering on all of them. We hope you’ll tag along for the ride.
Thank you for reading, and CLICK mfkn CLACK,
HOME | Skollz
SKOLLZ is a collection of 1,055 uniquely generated NFTs on the Solana blockchain.
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V1 Pixel Skollz — Magic Eden
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