Srinivas Rao

Best-selling author of The Art of Being Unmistakable and Host of the Unmistakable Creative Podcast


Embracing Reckless Abandon, Optimism And Curiosity


1. Write and Tell Stories


If you ask a child to tell you a story, all you have to do is say the words “Once upon a time”, they’ll fill in all the blanks with no concern for a plot that makes sense, characters that are properly developed or any of that. They approach it with a sense of reckless abandon, optimism…


In All Honesty: Thoughts on 37 Years


* I originally wrote this post to friends on on FB and to listeners of the Unmistakable Creative Podcast on my 37th b-day, which was just a few days ago.

“Let whatever mysterious starlight that guided you this far guide you onward into whatever crazy beauty awaits.” — Cherly Strayed


Why the Greatest Work of Your Life Will Require A Compass, Not a Map


We are given maps early and often in our lives.

  • A map to successfully get us from grade school…

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You Were Born to Create


“In order to become unchained , you must accept the fact that you exist to create. When you engage in this idea, you express your unique passion” — Erik Wahl

The world around you is human made. The paper or screen you are reading these words on, the ink on the page, and every, word, sentence, paragraph and chapter are all human made


On Waves and Words: The Lifetime Journey of Surfing and Writing


Somewhere between waves and words our hair turns grey and decades go by. We spend hours, years and months between big waves, small ones and epic ones and forgettable ones. And every eventually reaches the shore. Every wave eventually closes out. This is the life of a writer. This is the life of a surfer.


On Walking in the Storm


When you come out of the storm, you won’t be the same person who walked in. That’s what the storm is all about- Haruki Murakami

The dark night of the soul, the crucible, hell on earth. The darkest times of our lives have been called just about everything. We can’t plan or prepare for them. Like a storm, they just show up…


The Expression of Your Soul’s Calling


The calling of your soul can be expressed in many forms.

  • It can be expressed in black and white or in color.
  • It can be expressed through the lens of a camera.
  • It can be expressed through still images or motion pictures.
  • It can be expressed through words constructed with pens…

Things I’ve Learned from Writing Over a Million Words in 5 Years


I believe that words are the tools of all creation. Everything that exists in the world around you today started with somebody putting an idea down on paper and words were the building blocks of that idea. Between two self published books, several hundred blog posts on my personal sites, 89 articles on Medium, and dozens…


Resisting the Temptation to Go for Eyeballs Instead of Hearts

You want hearts, not eyeballs — Austin Kleon

Why Scaling Conferences Ruins Them


Over the last 5 years I’ve attended and been a speaker at about a dozen conferences. They have ranged in size from 40 attendees to 4000+ attendees. And…