Srinivas Rao

Best-selling author of The Art of Being Unmistakable and Host of the Unmistakable Creative Podcast


The Expression of Your Soul’s Calling


The calling of your soul can be expressed in many forms.

  • It can be expressed in black and white or in color.
  • It can be expressed through the lens of a camera.
  • It can be expressed through still images or motion pictures.
  • It can be expressed through words constructed with pens…

Things I’ve Learned from Writing Over a Million Words in 5 Years


I believe that words are the tools of all creation. Everything that exists in the world around you today started with somebody putting an idea down on paper and words were the building blocks of that idea. Between two self published books, several hundred blog posts on my personal sites, 89 articles on Medium, and dozens…


Resisting the Temptation to Go for Eyeballs Instead of Hearts

You want hearts, not eyeballs — Austin Kleon

Publications edited by Srinivas Rao

My small army on Medium

People from Our Community


Why Scaling Conferences Ruins Them


Over the last 5 years I’ve attended and been a speaker at about a dozen conferences. They have ranged in size from 40 attendees to 4000+ attendees. And…


Behind The Scenes- The Truth About Doing Work That Matters


Behind the scenes of a great book is a writer who agonized over the words, thought it would never be finished, and endured pain, uncertainty and doubt.

Behind the scenes of a movie or show are hundreds of takes that never made the cut and were deemed not good enough.


Just the Right Level of Imperfect


It’s tempting when you sit down to write, to make art or to do work that matters to agonize endlessly over every single detail to get everything absolutely perfect. But people who do this rarely put their work out into the world. The desire to get everything absolutely perfect is often just fear of judgement, criticism failure and everything that will…


How You Develop The Guts to Launch a Crazy Wild-Eyed Dream


This week we started unveiling our speakers for our second conference, The Instigator Experience. (Applications open Monday).


The People Who Don’t Define us By Our Accolades


Some of the most important people in our lives are the ones who will never define us by our accomplishments or accolades. They will just accept the deep fully expressed truth of who we are, with the good, the bad, our bruises, scars and wounds.

They make us feel our best when we’re at our worst.


Create the Art You Want to See Exist in The World


You can make what you think you should. Or you can make what you want to see exist in the world.

If you make what you think you should, you might succeed. But you might also lose sleep over it.

If you make what you want to see exist in the world, no matter what happens, you get something you want. It…


Why Removing Technology from Conferences Creates a Stronger Bond Between Attendees


In may of 2013, I attended a conference in Fargo North Dakota that was put on by my friend AJ…