S K PrasadinSmarketer: Unpacking Business Strategies11 Startup Teardowns: The Good, the Bad, and the Ugly (Lessons You Can’t Afford to Miss)Over the past week, I’ve dissected 11 different companies, from fintech giants to scrappy social media apps. And let me tell you, it’s been…5d ago5d ago
S K PrasadinSmarketer: Unpacking Business StrategiesNetwork Effects: The Hidden Engine Driving Tech Giants and Startups AlikeIn the fast-paced world of tech startups, there’s a concept that separates the unicorns from the also-rans: network effects. It’s the…Jul 3Jul 3
S K PrasadinSmarketer: Unpacking Business StrategiesWhy Are My Customer Acquisition Costs Skyrocketing? Here’s How to Fix ItAs a startup marketer, there’s nothing more frustrating than seeing your customer acquisition costs (CAC) suddenly spike without a clear…May 15May 15
S K PrasadinSmarketer: Unpacking Business StrategiesThe Day Supandi Became My WhatsApp Marketing MentorI practically grew up with a Supandi comic tucked under my arm. Those hilarious strips were my escape, and the simpleton Supandi was my…Feb 26Feb 26
S K PrasadinSmarketer: Unpacking Business StrategiesThe Most Common Digital Marketing Questions I Get from Young Marketers (And My Attempts to Provide…With over 15 years of startup marketing experience under my belt, I enjoy passing on knowledge to young marketers through mentoring. While…Oct 16, 2023Oct 16, 2023
S K PrasadinSmarketer: Unpacking Business StrategiesThe Psychology of Pricing: Unleashing the Potential of Psychological Pricing Strategies for Indian…Understanding the Importance of Pricing in a Competitive MarketOct 16, 2023Oct 16, 2023
S K PrasadinSmarketer: Unpacking Business StrategiesThe Blockbuster Meeting That Never Was: A Hollywood Tale of Missed OpportunitiesScene: Blockbuster Headquarters, Year 2000Sep 3, 2023Sep 3, 2023
S K PrasadinSmarketer: Unpacking Business StrategiesWhy Saying ‘I Don’t Mind’ May Harm Joint DecisionsIntroductionSep 3, 2023Sep 3, 2023
S K PrasadinSmarketer: Unpacking Business StrategiesWhen Social Media Goes Quiet: A Marketing Strategy Guide Using the ‘5 Whys’A Previous Case Study from the Smarketer GTM Strategy Lab Weekly NewsletterSep 2, 2023Sep 2, 2023
S K PrasadinSmarketer: Unpacking Business StrategiesIntroduction to Brand Sprints: Learn from Brands That Nailed Their RebrandingIntroductionAug 28, 2023Aug 28, 2023