S K Prasad – Medium

S K Prasad

S K Prasad
in
Smarketer: Unpacking Business Strategies

100 Days of Marketing Mastery: A Journey Through Startup Strategies and Game-Changing Insights

When I embarked on this 100-day challenge, I set out to dissect startup marketing strategies. What unfolded was a far richer exploration of…

Sep 3

100 Days of Marketing Mastery: A Journey Through Startup Strategies and Game-Changing Insights

Sep 3

S K Prasad

The Most Genius Marketing Campaign I’ve Ever Seen (And What You Can Learn From It)

Today, I’m diving into a topic that’s close to my heart: genius marketing campaigns. As someone who’s been in the trenches of startup…

Aug 2

The Most Genius Marketing Campaign I’ve Ever Seen (And What You Can Learn From It)

Aug 2

S K Prasad
in
Smarketer: Unpacking Business Strategies

🦄 Marketing Mayhem: 3 “WTF?!” Strategies to Make Your Startup Unforgettable 🤯

Tired of your marketing campaigns getting lost in the sea of sameness? Ready to shake things up and grab some attention? Good, because I’ve…

Jul 30

Jul 30

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Dunning-Kruger Effect: Why Your Startup Team Might Be Clueless (And How to Fix It)

Today I’m dissecting another fascinating topic that could make or break your startup’s success: the Dunning-Kruger effect.

Jul 23

The Dunning-Kruger Effect: Why Your Startup Team Might Be Clueless (And How to Fix It)

Jul 23

S K Prasad
in
Smarketer: Unpacking Business Strategies

11 Startup Teardowns: The Good, the Bad, and the Ugly (Lessons You Can’t Afford to Miss)

Over the past week, I’ve dissected 11 different companies, from fintech giants to scrappy social media apps. And let me tell you, it’s been…

Jul 17

Jul 17

S K Prasad
in
Smarketer: Unpacking Business Strategies

Network Effects: The Hidden Engine Driving Tech Giants and Startups Alike

In the fast-paced world of tech startups, there’s a concept that separates the unicorns from the also-rans: network effects. It’s the…

Jul 3

Understanding Network Effects

Jul 3

S K Prasad
in
Smarketer: Unpacking Business Strategies

Why Are My Customer Acquisition Costs Skyrocketing? Here’s How to Fix It

As a startup marketer, there’s nothing more frustrating than seeing your customer acquisition costs (CAC) suddenly spike without a clear…

May 15

May 15

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Day Supandi Became My WhatsApp Marketing Mentor

I practically grew up with a Supandi comic tucked under my arm. Those hilarious strips were my escape, and the simpleton Supandi was my…

Feb 26

The Day Supandi Became My WhatsApp Marketing Mentor

Feb 26

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Most Common Digital Marketing Questions I Get from Young Marketers (And My Attempts to Provide…

With over 15 years of startup marketing experience under my belt, I enjoy passing on knowledge to young marketers through mentoring. While…

Oct 16, 2023

Oct 16, 2023

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Psychology of Pricing: Unleashing the Potential of Psychological Pricing Strategies for Indian…

Understanding the Importance of Pricing in a Competitive Market

Oct 16, 2023

Oct 16, 2023

S K Prasad

S K Prasad

Founder of smarketer.in and its insightful, case-study driven newsletter. Leveraging 15 years of experience to help startups build growth engines.

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