S K Prasad – Medium

S K Prasad

S K Prasad
in
Smarketer: Unpacking Business Strategies

11 Startup Teardowns: The Good, the Bad, and the Ugly (Lessons You Can’t Afford to Miss)

Over the past week, I’ve dissected 11 different companies, from fintech giants to scrappy social media apps. And let me tell you, it’s been…

5d ago

5d ago

S K Prasad
in
Smarketer: Unpacking Business Strategies

Network Effects: The Hidden Engine Driving Tech Giants and Startups Alike

In the fast-paced world of tech startups, there’s a concept that separates the unicorns from the also-rans: network effects. It’s the…

Jul 3

Understanding Network Effects

Jul 3

S K Prasad
in
Smarketer: Unpacking Business Strategies

Why Are My Customer Acquisition Costs Skyrocketing? Here’s How to Fix It

As a startup marketer, there’s nothing more frustrating than seeing your customer acquisition costs (CAC) suddenly spike without a clear…

May 15

May 15

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Day Supandi Became My WhatsApp Marketing Mentor

I practically grew up with a Supandi comic tucked under my arm. Those hilarious strips were my escape, and the simpleton Supandi was my…

Feb 26

The Day Supandi Became My WhatsApp Marketing Mentor

Feb 26

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Most Common Digital Marketing Questions I Get from Young Marketers (And My Attempts to Provide…

With over 15 years of startup marketing experience under my belt, I enjoy passing on knowledge to young marketers through mentoring. While…

Oct 16, 2023

Oct 16, 2023

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Psychology of Pricing: Unleashing the Potential of Psychological Pricing Strategies for Indian…

Understanding the Importance of Pricing in a Competitive Market

Oct 16, 2023

Oct 16, 2023

S K Prasad
in
Smarketer: Unpacking Business Strategies

The Blockbuster Meeting That Never Was: A Hollywood Tale of Missed Opportunities

Scene: Blockbuster Headquarters, Year 2000

Sep 3, 2023

Sep 3, 2023

S K Prasad
in
Smarketer: Unpacking Business Strategies

Why Saying ‘I Don’t Mind’ May Harm Joint Decisions

Introduction

Sep 3, 2023

Sep 3, 2023

S K Prasad
in
Smarketer: Unpacking Business Strategies

When Social Media Goes Quiet: A Marketing Strategy Guide Using the ‘5 Whys’

A Previous Case Study from the Smarketer GTM Strategy Lab Weekly Newsletter

Sep 2, 2023

Sep 2, 2023

S K Prasad
in
Smarketer: Unpacking Business Strategies

Introduction to Brand Sprints: Learn from Brands That Nailed Their Rebranding

Introduction

Aug 28, 2023

Aug 28, 2023

S K Prasad

S K Prasad

Founder of smarketer.in and its insightful, case-study driven newsletter. Leveraging 15 years of experience to help startups build growth engines.

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