Hooked: How To Build Habit-Forming Products — Book Notes

Nir Eyal, Ryan Hoover

Published: 2014

What This Book Is About:

This book explains the Hook Model: a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Buy the book on Amazon

Notes

Chapter 1: The Habit Zone

• Ingrained habits are behaviours done with little or no conscious thought and they guide nearly half of our daily actions.
• Habits are one of the ways the brain learns complex behaviours.
• Neuroscientists believe that habits give us the ability to focus our attention on other things by storing automatic responses in the basal ganglia, an area of the brain associated with involuntary actions.
• Habits form when the brain takes a shortcut and stops actively deliberating over what to do next. The brain quickly learns to codify behaviours that provide a solution to…