Jul 31, 2017

14 min read

Hooked: How To Build Habit-Forming Products — Book Notes

Nir Eyal, Ryan Hoover

Published: 2014

What This Book Is About:

This book explains the Hook Model: a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

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Si Quan Ong

Si Quan Ong

Marketing @ahrefs https://ahrefs.com/

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