The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk! — Book Notes
Al Ries, Jack Trout
Published: 1994

Who are Al Ries & Jack Trout?
In their own words: Al Ries & Jack Trout are probably the world’s best-known marketing strategists. Along with Jack Trout, Ries is credited with coining the term “positioning”, as…