Win Bigly: Persuasion in a World Where Facts Don’t Matter — Book Notes

Scott Adams

Published: 2017

The common worldview, shared by most humans, is that there is one objective reality, and we humans can understand that reality through a rigorous application of facts and reason. This view of the world imagines that some people have already achieved a fact-based type of enlightenment that is compatible with science and logic, and they are trying to help the rest of us see the world the “right” way. The only wrinkle with that worldview is that we all think we are the enlightened ones. And we assume the people who disagree with us just need better facts.

Persuasion Tips:

• When you identify as part of a group, your opinions tend to be biased toward the group consensus.
• Humans are hardwired to reciprocate favours. If you want someone’s cooperation in the future, do something for that person today.
• Persuasion is effective even when the subject recognizes the technique.
• The things that you think about the most will irrationally rise in importance in your mind.
• An intentional “error” in the details of your message will attract criticism. The attention will make your message rise in importance — at least in people’s minds…