What a well communicated point.
This is something that is often forgotten, especially in city life; life becomes about competition. You start to compete against your neighbour and friends for who can have a better car or a more expensive watch. For example: thousands of rich immigrants have come to Markham (Ontario) once a small farming town. This subconsciously causes the rest to feel inferior and start a perilous grind, where more money is the only goal. It caused a once humble and satisfied people to become enraptured an irrational exuberance that can take hold of a whole society. As we all know, such a goal is ephemeral and we need to be reminded every now and then!