An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Another way to think about it is that ad networks are the sales representatives that sell the inventory hosted by websites within their network. Ad networks help by bringing together inventory, and more to the point, audiences, to enable marketers to buy online ad impressions faster, more efficiently and, yes, more cheaply.
Many networks offer several pricing options. Pricing models include cost-per-thousand impressions (CPM), viewable CPM (vCPM), cost-per-click (CPC), cost-per-acquisition (CPA), cost-per-view for video (CPV). Some buys are fixed-rate, while others are auction-based (like AdSense).
Recommendation for Publishers: To find ad network that best fits your site, you should …
Continue Reading: www.reflictnetwork.com/advertising/list-of-best-advertising-networks/
Originally published at Reflict