MCNs are organizations that partner with YouTube channels (and possibly other video sharing platforms) to offer services to contracted content creators. These services may include digital rights management, monetization, target audience development, cross-promoting, funding, product development, brand sponsorship collaborations, and additional influencer marketing opportunities. YouTube MCNs offer their services with the agreement to receive a negotiated percentage of revenues generated from the ads and sponsorships of the YouTube influencer’s channel(s). By creating content management system (CMS) profiles on video platforms and adding their contracted users to the CMS, multi-channel networks aim to minimize the difficulty involved with advertising, producing/editing videos, and building an audience.
YouTube MCNs can be beneficial for all parties — YouTubers, the MCN, and advertisers — if properly monetized and well-structured. Still, it is important for YouTube influencers to read and fully comprehend the contractual fine print before signing with an MCN. With this in mind, joining an MCN can provide possible benef…
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Originally published at Reflict