Many companies are in the process to convert their businesses online. When it comes to selecting the best option to start a business digitally, mobile application has always been the top priority for every sector. Developing a mobile application is undoubtedly a time-consuming task that needs focus on even the minor elements. Companies often put their entire efforts in only the development process but ignore the fact that app awareness and acquisition are also important factors. You need to start marketing and advertising your mobile app even before the launch, so that the audience becomes aware about your company’s app.

Start with a User Acquisition Plan to stand out from the competition and attract a large number of audiences. …


Image for post

Top ranking is the ultimate target of every online business success. According to a recent study the top ten websites of search engine result receives 95 percent of web traffic. Whether you want to see your entire website on the top positions of Google search results or you want to rank a keyword in organic search, you won’t get the desired results unless you develop an effective link building strategy.

So if you’re trying to rank your new website over a popular search engine like google, then you will need to build a link building strategy wisely. …


Image for post

Both email marketing and Facebook ads are the best strategies to boost the ROI of a business or brand. if done correctly you can drive millions of leads from email marketing and Facebook ads in a short span of time. These mega-platforms of marketing will not only allow you to connect with your potential audience on a more personal level but also help you to maintain brand awareness.

According to a recent survey-based report, the combination of email marketing and Facebook ads are best for marketers who want to overtake the traditional method of marketing. …


Image for post

Google is the most efficient search engine. Almost 80% of internet users use Google for their searches and almost all of the official websites are indexed on Google because if you’re not on Google, it means zero traffic. Yes, zero! Getting indexed on Google is easier than ever, Google used to allow up to 500 URLs for submission but that limitation has been lifted. Submitting a URL means that whenever you add or delete something on your webpage, Google will crawl through your website and update its index accordingly. Keep in mind that indexing is not to be confused with ranking. Consider indexing as enrolling your website in the long race of digital marketing and ranking as the fuel which is required to win that race. So obviously, you can’t expect to win without enrolling first. If you’re on this page, chances are, you’re looking for answers to one of these questions: what is indexing? What are the common indexing issues? How to solve indexing issues of your existing or new website? …


Image for post

When getting an app built for the first time, it is often very confusing and stressful to decide on an app development platform between these two as both have their pros and cons and both can be very inviting and dismissing at times. One feature may get you drawn to Android while another would take you back to iOS. This constant struggle is often seen in many businesses that are just stepping into their digital marketing venture. We are here to make it easy for you to decide which mobile application development platform you should go for. It is always better to just go for both but not everyone can afford that at the same time. So go through this comprehensive guide on both app development platforms and decide for yourself depending on the nature of your business and audience. …


Image for post

A Guide to Keep Them Coming Back for More

Ecommerce is all the rage of this age. About 65% of consumer journeys begin from a mobile device. Most people use their phones even when they’re in a retail store, to check out reviews of a product they’re interested in or to compare prices with nearby retailers. The negligence in your virtual presence can lead to a slow death of your business.

On the surface, a typical consumer journey is not so different from a traditional consumer journey as both include the basic stages of awareness, consideration, and purchase. But the multi-channel mayhem has increased a few touchpoints in each stage of an e-commerce consumer journey. A typical consumer journey with a retail store in scenario would consist of a buyer coming in the store after learning about it in the neighborhood or simply from reading the board outside, grab what he might be looking for and leave until the next time he might need the same product and would consider buying from the same store depending on his experience with the staff and the product. Pretty much the same with an e-commerce consumer, right? …


Image for post

E-commerce is a mature market with more than 80% active users on an average basis. More and more consumers prefer to shop online rather than going out of their schedule to shop in the markets. In this age of raging competition in e-commerce, voice search engine integration is only natural and obvious e-commerce solution that retailers should opt for. With the rise of popular voice search assistants like Apple’s Siri, Google’s Google Assistant, Window’s Cortana and Amazon’s Alexa, most of the online purchases are estimated to be processed without screens by 2020.

The union of voice search and e-commerce is a perfect marriage of two equally benefitting technologies. The world of e-commerce has made shopping a lot easier and faster for many consumers and businesses alike while the voice search engine has assisted people in various ways from assisting visually impaired users to making search and drive safer. Due to its many benefits, voice search assistants have a rapidly growing market. Recent statistics recorded that around 16% of Americans own a smart assistant, which makes up to 39 million people in the United States alone. Reports account for 20 million Amazon Alexa sells since its introduction while Google sold 6.8 million Google Home smart speakers during last holiday season. …


Image for post

YouTube is the fastest growing social media platform with an average of two billion monthly users and an estimated 3.5 million visitors being from UK. A video is a fun and interactive way to deliver twice as much content as compared to an image or text format. Most of the users are either busy working adults or impatient youngsters who are used to getting what they want, fast and easy. …


Image for post

The concept of the Internet of Things (IoT) began decades ago and now numerous IoT devices are surrounded by us like ATMs, Apple Watch, Self-driving cars and a lot more. The Internet of Things (IoT) device has the potential to transfer and collect data without any human assistance through an internet connection. ATM machine is one of the best examples of IoT devices that operate 24/7 banking transactions from the internet connection.

However, if you are also planning to connect to (IoT) technology to open up new doors of opportunities at the workplace then you are reading the right stuff. …


Image for post

In today’s digital marketing world it is crucial to have an online presence (website) that will drive more leads for the business. Therefore, the digital marketer needs to audit their websites on a regular basis to enhance their user experience as well as engagement.

The great news is that in this post we are going to share tactics that anyone could use to increase its online presence through website auditor. By website audit checklist you too can figure out problems with your site structure and layout to improve its performance. …

About

Sky Potential

Leading Software Development Agency in UK

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store