Summary: If your site isn’t mobile-optimized then your site would lag behind others in the competition.
If you are of the opinion that mobile web design is an option then this article would be an eye-opener for you. It would be beneficial if your site becomes visible on mobile platforms but a mobile site is more than simply increasing your digital footprint.
1. More mobile traffic
The volume of mobile traffic has increased and it is evident from reports on web traffic. If you want to increase your web traffic then you can’t deny the need for mobile web design. Having a responsive site would increase the number of your site visitors.
2. Lower bounce rate
A responsive site would improve user experience because the targeted audiences would be able to view the site on any platform and screen size. In other words, the users would get the freedom to visit your site in a hassle-free manner. And improved user experience would lower the bounce rate of your site in the long run.
3. High conversion rate
The great user experience would bring more visitors to your site and when you have potential customers, you can win their confidence by providing satisfactory service. The responsive site would keep you free from the worries of boosting your site traffic so that you can focus on the core job.
4. Improved online browsing experience
It is rightly said that the first experience is the last experience. A responsive design would give a better browsing experience to online visitors. They would be able to visit your site in a hassle-free manner. Impressed with your site, they will come to your website again and again.
5. Improved SEO
Responsive web design as important as quality content is. Improve browsing experience, lower bounce rate and high conversion would lead to strong backlinks with high traffic sites and a spike in search engine ranking. Also, Google has made it mandatory for sites to be mobile-friendly. It would give more weight to mobile-optimized sites.
6. Easier analytics reporting
Information about the source of web traffic would help in optimizing your site to improve its performance. And the good thing is that Google Analytics can analyze mobile web design and prepare a single report so that you know how your content is performing on different platforms.
7. Faster webpages
Mobile web design downloads faster than others and faster webpages keep the users glued to their Smartphones and tablets. But a site that isn’t optimized for mobiles would download in a very awkward manner on mobiles.
Written by Sky Smith, I have 15+ years of experience working with multiple organization and I really think that if you are looking for mobile web design in Australia, one should go through this article as well. I tried to cover multiple points about mobile web design.
