OLED-based flagship phones already offered by Samsung (the S8 and the Note 8) and LG (V30). It’s clear that by keeping its LCD platform around for another lifecycle, Apple effectively conceded that it could not produce an OLED iPhone in sufficient quantities, nor at a reasonably competitive price
The iPhone X: Apple’s Ideology of American Techno-Exceptionalism
Five Alive

Too much to unpack here. Just like LTE before it, and 3G before that, being the first to market is not always the best. Apple had a set of criteria for OLED that was not met until now. When you’re goal is to build the *best* devices you can for consumers, you don’t always accept the earlier versions with more trade-offs.

Conversely, leaving behind the aging and under-developed micro-USB standard, or avoiding the complexity that multiple file volumes in a device, brings huge gains to Apple’s devices that Samsung doesn’t have.

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