SHIYU LINinMarketing in the Age of DigitalFive aspects to look out for before you start your digital marketing strategyIn this semester’s class, the professor used many vivid and concrete cases to tell us what digital marketing is really like and what we…Apr 15Apr 15
SHIYU LINinMarketing in the Age of DigitalHow The North Face quickly solved its social media crisis with a helicopter?Outdoor enthusiasts know that The North Face is a famous outdoor clothing brand. However, in December 2023 they faced a crisis PR on social…Apr 15Apr 15
SHIYU LINinMarketing in the Age of DigitalPopcorners, A failed email campaignWhen I clicked on Popcorners’ page, I was instantly drawn to his clean, crisp web design. The cover shows a young black man skateboarding…Mar 16Mar 16
SHIYU LINinMarketing in the Age of DigitalPopcorners- a successful co-branding. How does it tell an impressive story?Brands to enhance their visibility and other popular IP co-names this way is a common way for marketers. However, inappropriate joint names…Mar 11Mar 11
SHIYU LINinMarketing in the Age of DigitalChinese food delivery software “Ele.The Spring Festival has always been very important in the hearts of Chinese people. When the Spring Festival comes, everything presses the…Feb 29Feb 29
SHIYU LINinMarketing in the Age of DigitalIs Google irreplaceable? I don’t think so.Google has been our primary source of information for so long that it is now a common verb meaning to look something up on the Internet (“…Feb 25Feb 25
SHIYU LINinMarketing in the Age of DigitalLesser Evil, More Popcorn …You can imagine you are doing your weekly grocery shopping at your local supermarket. You are in one of the aisles looking for healthy…Feb 10Feb 10
SHIYU LINinMarketing in the Age of DigitalDIOR: A Dream about butterflies. An actual spiritual value or a dream of illusory luxury?New York Fifth Avenue Dior this year is a Gorgeous display. The astrolabe light shows a fusion of the wheel of fate, the entire astrolabe…Feb 4Feb 4
SHIYU LINinMarketing in the Age of DigitalHere, a blog, a cosmopolitan, and a marketer!Welcome to My Blog! Finding New Ideas in the New Age of MarketingJan 28Jan 28