Five aspects to look out for before you start your digital marketing strategyIn this semester’s class, the professor used many vivid and concrete cases to tell us what digital marketing is really like and what we…Nov 14, 2024Nov 14, 2024
Connecting with Customers: How to Use Shopify for Successful Email CampaignEmail marketing is one of the most effective ways to reach customers. It’s not just about sending random emails; it’s about creating a…Nov 7, 2024Nov 7, 2024
A Comparative Analysis of the Checkout Process: Ginnli vs. Karma and LuckAs the creator of Ginnli, I designed our checkout process to be as simple and streamlined as possible, aiming to make it easy for customers…Oct 31, 2024Oct 31, 2024
Key Lessons from The Profit on Boosting E-Commerce ProfitabilityE-commerce has become one of the most popular ways for businesses to sell their products, and its potential for profitability is huge. One…Oct 23, 2024Oct 23, 2024
Easy SEO Hacks for Shopify: What Worked for MeWhen I started working on my Shopify store, one of the things I quickly realized was that it didn’t matter how good my products were if no…Oct 18, 2024Oct 18, 2024
Why Every E-Commerce Site Needs an MVP Approach?Recently, I’ve been learning about how MVPs (Minimum Viable Products) can be used in business and our everyday lives. The concept of an MVP…Oct 10, 2024Oct 10, 2024
Why build an MVP? Finding answers in the marketplaceMVP, short for minimum viable product. It was first conceptualized by Eric Ries in The Lean Startup. MVP thinking is a very efficient way…Sep 30, 2024Sep 30, 2024
Embrace AI and let it take you into the “new era” of e-commerce!With the rapid development of technology, artificial intelligence (AI) is rapidly changing the way the e-commerce industry operates. AI not…Sep 24, 2024Sep 24, 2024
“The E-Commerce Return Dilemma: Why It Happens and How to Fix It”As an e-commerce enthusiast and marketing student, I’ve always found the topic of returns fascinating. It’s a topic that directly affects…Sep 17, 2024Sep 17, 2024
A Journey to Shopify: a real-life example of simplified e-commerceIf you’ve ever thought about starting an online store, you’ve probably heard the name Shopify. I remember hearing about it — my friend had…Sep 11, 2024Sep 11, 2024
