Thanks Sam. When I publicly speak to non-Researchers, for U.S. audiences, I like to remind everyone that we all learned the Scientific Method in 5–6th grade. The goal is nudge everyone to recall it, and perhaps begin applying it more rigorously.
Absolutely! There are several articles on Medium & elsewhere where specific recommendations for how companies can create the persona and voice & tone of chatbots. It takes time to develop and then decide how (or if) you want the personal to change over time. Personally, I would love if companies would move away from the overused “female assistant” persona.