The financial ramifications for consumers and what retailers can do about it. — By: Sadichchha Adhikari, Maddie Goertzen Buy Now, Pay Later (BNPL) is quickly gaining popularity in the e-commerce space. An easy-to-use, digitally enabled installment loan program, BNPL has removed barriers to purchasing for many shoppers and has provided retailers with increased cart sizes, accelerated consumer decisions to purchase, and increased consumer…

Let’s break down the Buy Now, Pay Later (BNPL) trend and how retailers should approach enabling these capabilities for their customers. — By: Andy Wegleitner, Sadichchha Adhikari, Shaye Vineyard, Maddie Goertzen, Logan Patterson Introduction Versions of Buy Now, Pay Later (BNPL) have existed throughout the history of commerce in different capacities. Previously known as installment plans, layaway programs, and payment plans, today’s version is more convenient, more digitally-enabled, and more brand-friendly. BNPL has…

By Annie Rolfe and Rachel Huvard The holidays are a peak season for retailers, both on and off-line. This year, as brands try to salvage sales that have been pillaged by the pandemic, it’s more important than ever. Guaranteeing delivery of customers’ purchases in time for the holidays used to…

For data-driven marketers and developers looking for “right-message, right-channel, right-time” customer engagement, the search is often long and full of setbacks. Amazon Pinpoint helps organizations overcome the most demanding digital engagement scenarios. — By Andrew Holstein and Lily Hicks At 2016’s re:Invent conference in Las Vegas, Amazon CTO Werner Vogels introduced Amazon Pinpoint as a way for developers to be more selective about which users receive which push notifications. Four years and many features later, Pinpoint has grown into a robust, multi-channel digital…

We’re in “a new normal.” What trends are emerging and what will endure as we shift into the back half of an unprecedented year? — By Jessica Lloyd and Mike Haas The first half of 2020 has significantly altered not only how customers navigate categories, but also their communication and shopping preferences. Companies across multiple industries raced to respond to changing customer demands during the height of the pandemic. …

If your organization has struggled to identify where and how to invest in digital marketing in the past, here are three focus areas to get you up to speed during an uncertain time. By Joel Chang As social distancing guidelines remain (whether in states extending their deadlines completely or areas…

Omnichannel experience and customer-centricity matter more than ever as consumer behavior rapidly responds to COVID-19. Here are six key trends to keep you ahead of the curve. By Rio Longacre COVID-19 has only been in the United States for several months, but it has already had a significant impact on…

Rapid, global change requires decisive and empathetic action — from an industry that knows a thing or two about evolving with the times. By Annie Conderacci and Lara Wagner For years, we’ve heard rumblings predicting retail’s continued, steady decline. Now retail faces a new and swift-moving challenge in the immediate…

By Kate Hertler and Abe Rafle Too often, organizations have Double Black Diamond expectations for their Marketing Cloud but only plan for Green Circle use-cases. The solution? Preparation — and practice. If you are unfamiliar with the sport of skiing, mountain resorts in North America use a system of shapes and colors to indicate the relative level of difficulty for each marked trail. …