Taste > appetite.
It’s becoming more apparent to me that we’re entering the curator’s era. Just look at Facebook’s timeline algorithm, medium’s recommendations, and apple music’s playlists, for example. It’s all around you, we’re moving beyond the simple glorification of content creation. Everyone does that now, it’s not special.
Let’s face it, if you’re anything like me, you’re overwhelmed by the vast amount of available content on the internet.
Former Google CEO Eric Schmidt has gone on record to say that every 2 days the internet produces the amount of information we had available from the beginning of time to 2003. Crazy.
Considering our attention resources are finite and already saturated, it seems as though we are spiraling towards a demand and supply crisis. In other words, when content supply is too high, the value/cost (attention in this case) diminishes.
You can no longer win the game of attention by solely producing content, for content sake alone. We know better and our searches are more refined and exceedingly efficient. Instead, we’re more interested in excellence and effectiveness.
The rise in our selectivity brings a rise in competition. This is potentially good news for everyone, especially IF you can adapt in time. However darkened by its reputation for discord, competition breeds progress. Something had to lose for something to improve, and improvement is essential for sustaining dynamic systems.
It’s a wild jungle out there in cyberland. We are fighting and clawing for milliseconds, the space is tight and the competition is fierce, the air is hot.
The internet is looking for trusted, experienced judges to cut through the weeds and put together a bouquet of sweet smelling content. We want to run to your flower shop and pick up a package that is two clicks away, curated for the mood we are in right now.
Good curation is a function of good taste. Taste is a reflection of developed sensitivities for better quality products, as a result of practiced comparison. Taste in music, taste in fashion, taste in chocolate milk. In essence, taste is employing expertise towards uncovering high value. Thus, now, taste is more lucrative than it has ever been. The more value you provide to a group, the more money you can make from them.
Taste > appetite.
Stop wasting your time consuming 30 white bread and cheese sandwiches that give you no substance, instead, turn to the tastemakers or become one. Pay attention to the value in momma’s cooking. She has spent a lot of time curating dishes for you over the years in a crude, yet sophisticated comparative analysis. Most importantly, you trust her taste.
PLUG ALERT. If you want to experience something tasty, check out etre. Trust me, we know what’s good.